Saturday, June 27, 2015

Maggi Crisis and Social Listening Report

Maggi Crisis and listening report on social media. During this crisis, Maggi fans and competitors keep eyes on social media.They wanted to know the truth from the influences mouth. This resulted in about 487,445 mentions across news, forum, blog, twitter, Facebook and video. Most of which were negative in nature. Among the platforms, Twitter was leading with maximum 460,220 conversations around the brand.

Friday, June 19, 2015

Social Media Share of Voice of Apple, Google, Amazon & Microsoft

Social Media analysis of their performance, customer demand and brand strength. Analyze their Share of Voice and Social Media Sentiment. SOV ranking of technology brands (Google, Amazon, Apple, Microsoft)