Facebook changed new page Insight with some improvement.
Learn what’s new in this new insights and how your content engaging users.
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NEW INSIGHT PAGE LEVEL (Sheet No 1)
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NEW INSIGHT
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A
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Date
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Date
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B
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Lifetime Total Likes
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Lifetime: The total number of people who have liked your Page.
(Unique Users)
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C
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Daily New Likes
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Daily: The number of new people who have liked your Page (Unique
Users)
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D
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Daily Unlikes
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Daily: The number of Unlikes of your Page (Unique Users)
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E
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Daily Page Engaged Users
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Daily: The number of people who engaged with your Page.
Engagement includes any click or story created. (Unique Users)
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H
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Daily Total Reach
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Daily: The number of people who have seen any content associated
with your Page. (Unique Users)
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K
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Daily Organic Reach
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Daily: The number of people who visited your Page, or saw your
Page or one of its posts in news feed or ticker. These can be people who have
liked your Page and people who haven't. (Unique Users)
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N
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Daily Paid Reach
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Daily: The number of people who saw a sponsored story or ad
pointing to your Page. (Unique Users)
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Q
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Daily Total Impressions
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Daily: The number of impressions seen of any content associated
with your Page. (Total Count)
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T
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Daily Organic impressions
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Daily: The number of times your posts were seen in News Feed or
ticker or on visits to your Page. These impressions can be by people who have
liked your Page and people who haven't. (Total Count)
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W
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Daily Paid Impressions
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Daily: The number of impressions of a Sponsored Story or Ad
pointing to your Page. (Total Count)
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Z
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Daily Logged-in Page Views
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Daily: Page Views from users logged into Facebook (Total Count)
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AB
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Daily Logged-in Page Views
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Daily: Page Views from users logged into Facebook (Unique Users)
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AD
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Daily Reach of page posts
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Daily: The number of people who saw any of your Page posts.
(Unique Users)
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AG
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Daily Organic Reach of Page posts
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Daily: The number of people who saw your Page posts in news feed
or ticker, or on your Page's timeline. (Unique Users)
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AJ
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Daily Paid Reach of Page posts
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Daily: The number of people who saw your Page posts in an ad or
sponsored story. (Unique Users)
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AM
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Daily Total Impressions of your posts
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Daily: The number of impressions that came from all of your
posts. (Total Count)
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AP
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Daily Organic impressions of your posts
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Daily: The number of impressions of your posts in News Feed or
ticker or on your Page. (Total Count)
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AS
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Daily Paid impressions of your posts
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Daily: The number of impressions of your Page posts in an Ad or
Sponsored Story. (Total Count)
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AV
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Daily Total Consumers
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Daily: The number of people who clicked on any of your content.
Clicks that create stories are included in "Other Clicks." Stories
that are created without clicking on Page content (ex, liking the Page from
timeline) are not included. (Unique Users)
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AY
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Daily Page consumptions
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Daily: The number of clicks on any of your content. Clicks
generating stories are included in "Other Clicks." Stories
generated without clicks on page content (e.g., liking the page in Timeline)
are not included. (Total Count)
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BB
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Daily Negative feedback
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Daily: The number of people who have given negative feedback to
your Page. (Unique Users)
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BE
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Daily Negative Feedback from Users
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Daily: The number of times people have given negative feedback
to your Page. (Total Count)
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BH
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Daily Total check-ins
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Daily: Total check-ins at your Place (Total Count)
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BK
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Daily Total check-ins
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Daily: Total check-ins at your Place (Unique Users)
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BN
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Daily Total check-ins using mobile devices
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Daily: Total check-ins at your Place using mobile devices (Total
Count)
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BQ
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Daily Total check-ins using mobile devices
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Daily: Total check-ins at your Place using mobile devices
(Unique Users)
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BT
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Daily Daily count of fans online
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Daily: The number of people who liked your Page and who were
online on the specified day. (Unique Users)
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New Post Level Insight (Sheet No 1)
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New Post Level Insight
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A
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Post ID
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Unique Numbers for Each Post
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B
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Permalink
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Post Links
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C
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Post Message
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Post content
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D
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Type
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photo, Links, Status update
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E
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Countries
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India
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F
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Languages
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English
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G
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Posted
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Date
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H
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Lifetime Post Total Reach
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Lifetime: The number of people who saw your Page post. (Unique
Users)
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I
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Lifetime Post organic reach
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Lifetime: The number of people who saw your Page post in news
feed or ticker, or on your Page's timeline. (Unique Users)
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J
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Lifetime Post Paid Reach
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Lifetime: The number of people who saw your Page post in an ad
or sponsored story. (Unique Users)
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K
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Lifetime Post Total Impressions
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Lifetime: The number of impressions of your Page post. (Total
Count)
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L
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Lifetime Post Organic Impressions
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Lifetime: The number of impressions of your post in News Feed or
ticker or on your Page's Wall. (Total Count)
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M
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Lifetime Post Paid Impressions
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Lifetime: The number of impressions of your Page post in an Ad
or Sponsored Story. (Total Count)
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N
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Lifetime Engaged Users
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Lifetime: The number of people who clicked anywhere in your
posts. (Unique Users)
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O
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Lifetime Post Consumers
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Lifetime: The number of people who clicked anywhere in your
post. Clicks generating stories are included in "Other Clicks."
(Unique Users)
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P
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Lifetime Post Consumptions
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Lifetime: The number of clicks anywhere in your post. Clicks
generating stories are included in "Other Clicks." (Total Count)
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Q
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Lifetime Negative feedback
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Lifetime: The number of people who have given negative feedback
to your post. (Unique Users)
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R
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Lifetime Negative Feedback from Users
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Lifetime: The number of times people have given negative
feedback to your post. (Total Count)
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S
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Lifetime Post Impressions by people who have liked your Page
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Lifetime: The number of impressions of your Page post to people
who have liked your Page. (Total Count)
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T
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Lifetime Post reach by people who like your Page
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Lifetime: The number of people who saw your Page post because
they've liked your Page (Unique Users)
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U
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Lifetime Post Paid Impressions by people who have liked your
Page
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Lifetime: The number of paid impressions of your Page post to
people who have liked your Page. (Total Count)
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V
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Lifetime Paid reach of a post by people who like your Page
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Lifetime: The number of people who like your Page and who saw
your Page post in an ad or sponsored story. (Unique Users)
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W
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Lifetime People who have liked your Page and engaged with your
post
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Lifetime: The number of people who have liked your Page and
clicked anywhere in your posts. (Unique Users)
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Sheet No 2
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New Post Level Insight
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B
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Post ID
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Unique Post ID
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C
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Permalink
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Post Links
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D
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Post Message
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Message of your Post
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E
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Type
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Content type Photo, Status update, Video
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H
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Posted
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Date
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I
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comment
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No of comments on post
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J
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like
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No of likes on post
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K
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share
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No of shares
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Sheet No 4
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New Post Level Insight
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B
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Post ID
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Unique Post ID
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C
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Permalink
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Post Links
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D
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Post Message
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Message of your Post
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E
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Type
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Content type Photo, Status update, Video
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H
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Posted
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Date
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I
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link clicks
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No of times link clicks
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J
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other clicks
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Other clicks
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K
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photo view
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No of times photo view
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L
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video play
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No of times video played
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