NEW INSIGHT
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NEW INSIGHT
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A
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Date
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Date
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B
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Lifetime Total Likes
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Lifetime: The total number of people who have liked your Page.
(Unique Users)
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C
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Daily New Likes
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Daily: The number of new people who have liked your Page (Unique
Users)
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D
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Daily Unlikes
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Daily: The number of Unlikes of your Page (Unique Users)
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E
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Daily Page Engaged Users
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Daily: The number of people who engaged with your Page.
Engagement includes any click or story created. (Unique Users)
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F
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Weekly Page Engaged Users
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Weekly: The number of people who engaged with your Page.
Engagement includes any click or story created. (Unique Users)
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G
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28 Days Page Engaged Users
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28 Days: The number of people who engaged with your Page.
Engagement includes any click or story created. (Unique Users)
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H
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Daily Total Reach
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Daily: The number of people who have seen any content associated
with your Page. (Unique Users)
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I
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Weekly Total Reach
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Weekly: The number of people who have seen any content
associated with your Page. (Unique Users)
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J
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28 Days Total Reach
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28 Days: The number of people who have seen any content
associated with your Page. (Unique Users)
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K
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Daily Organic Reach
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Daily: The number of people who visited your Page, or saw your
Page or one of its posts in news feed or ticker. These can be people who have
liked your Page and people who haven't. (Unique Users)
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L
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Weekly Organic Reach
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Weekly: The number of people who visited your Page, or saw your
Page or one of its posts in news feed or ticker. These can be people who have
liked your Page and people who haven't. (Unique Users)
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M
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28 Days Organic Reach
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28 Days: The number of people who visited your Page, or saw your
Page or one of its posts in news feed or ticker. These can be people who have
liked your Page and people who haven't. (Unique Users)
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N
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Daily Paid Reach
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Daily: The number of people who saw a sponsored story or ad
pointing to your Page. (Unique Users)
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O
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Weekly Paid Reach
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Weekly: The number of people who saw a sponsored story or ad
pointing to your Page. (Unique Users)
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P
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28 Days Paid Reach
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28 Days: The number of people who saw a sponsored story or ad
pointing to your Page. (Unique Users)
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Q
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Daily Total Impressions
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Daily: The number of impressions seen of any content associated
with your Page. (Total Count)
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R
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Weekly Total Impressions
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Weekly: The number of impressions seen of any content associated
with your Page. (Total Count)
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S
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28 Days Total Impressions
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28 Days: The number of impressions seen of any content
associated with your Page. (Total Count)
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T
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Daily Organic impressions
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Daily: The number of times your posts were seen in News Feed or
ticker or on visits to your Page. These impressions can be by people who have
liked your Page and people who haven't. (Total Count)
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U
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Weekly Organic impressions
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Weekly: The number of times your posts were seen in News Feed or
ticker or on visits to your Page. These impressions can be by people who have
liked your Page and people who haven't. (Total Count)
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V
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28 Days Organic impressions
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28 Days: The number of times your posts were seen in News Feed
or ticker or on visits to your Page. These impressions can be by people who
have liked your Page and people who haven't. (Total Count)
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W
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Daily Paid Impressions
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Daily: The number of impressions of a Sponsored Story or Ad
pointing to your Page. (Total Count)
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X
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Weekly Paid Impressions
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Weekly: The number of impressions of a Sponsored Story or Ad
pointing to your Page. (Total Count)
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Y
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28 Days Paid Impressions
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28 Days: The number of impressions of a Sponsored Story or Ad
pointing to your Page. (Total Count)
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Z
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Daily Logged-in Page Views
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Daily: Page Views from users logged into Facebook (Total Count)
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AA
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Weekly Logged-in Page Views
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Weekly: Page Views from users logged into Facebook (Total Count)
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AB
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Daily Logged-in Page Views
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Daily: Page Views from users logged into Facebook (Unique Users)
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AC
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Weekly Logged-in Page Views
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Weekly: Page Views from users logged into Facebook (Unique
Users)
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AD
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Daily Reach of page posts
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Daily: The number of people who saw any of your Page posts.
(Unique Users)
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AE
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Weekly Reach of page posts
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Weekly: The number of people who saw any of your Page posts.
(Unique Users)
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AF
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28 Days Reach of page posts
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28 Days: The number of people who saw any of your Page posts.
(Unique Users)
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AG
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Daily Organic Reach of Page posts
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Daily: The number of people who saw your Page posts in news feed
or ticker, or on your Page's timeline. (Unique Users)
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AH
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Weekly Organic Reach of Page posts
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Weekly: The number of people who saw your Page posts in news
feed or ticker, or on your Page's timeline. (Unique Users)
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AI
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28 Days Organic Reach of Page posts
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28 Days: The number of people who saw your Page posts in news
feed or ticker, or on your Page's timeline. (Unique Users)
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AJ
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Daily Paid Reach of Page posts
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Daily: The number of people who saw your Page posts in an ad or
sponsored story. (Unique Users)
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AK
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Weekly Paid Reach of Page posts
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Weekly: The number of people who saw your Page posts in an ad or
sponsored story. (Unique Users)
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AL
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28 Days Paid Reach of Page posts
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28 Days: The number of people who saw your Page posts in an ad
or sponsored story. (Unique Users)
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AM
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Daily Total Impressions of your posts
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Daily: The number of impressions that came from all of your
posts. (Total Count)
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AN
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Weekly Total Impressions of your posts
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Weekly: The number of impressions that came from all of your
posts. (Total Count)
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AO
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28 Days Total Impressions of your posts
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28 Days: The number of impressions that came from all of your
posts. (Total Count)
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AP
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Daily Organic impressions of your posts
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Daily: The number of impressions of your posts in News Feed or
ticker or on your Page. (Total Count)
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AQ
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Weekly Organic impressions of your posts
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Weekly: The number of impressions of your posts in News Feed or
ticker or on your Page. (Total Count)
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AR
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28 Days Organic impressions of your posts
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28 Days: The number of impressions of your posts in News Feed or
ticker or on your Page. (Total Count)
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AS
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Daily Paid impressions of your posts
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Daily: The number of impressions of your Page posts in an Ad or
Sponsored Story. (Total Count)
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AT
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Weekly Paid impressions of your posts
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Weekly: The number of impressions of your Page posts in an Ad or
Sponsored Story. (Total Count)
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AU
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28 Days Paid impressions of your posts
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28 Days: The number of impressions of your Page posts in an Ad
or Sponsored Story. (Total Count)
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AV
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Daily Total Consumers
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Daily: The number of people who clicked on any of your content.
Clicks that create stories are included in "Other Clicks." Stories
that are created without clicking on Page content (ex, liking the Page from
timeline) are not included. (Unique Users)
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AW
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Weekly Total Consumers
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Weekly: The number of people who clicked on any of your content.
Clicks that create stories are included in "Other Clicks." Stories
that are created without clicking on Page content (ex, liking the Page from
timeline) are not included. (Unique Users)
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AX
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28 Days Total Consumers
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28 Days: The number of people who clicked on any of your
content. Clicks that create stories are included in "Other Clicks."
Stories that are created without clicking on Page content (ex, liking the
Page from timeline) are not included. (Unique Users)
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AY
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Daily Page consumptions
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Daily: The number of clicks on any of your content. Clicks
generating stories are included in "Other Clicks." Stories
generated without clicks on page content (e.g., liking the page in Timeline)
are not included. (Total Count)
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AZ
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Weekly Page consumptions
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Weekly: The number of clicks on any of your content. Clicks
generating stories are included in "Other Clicks." Stories
generated without clicks on page content (e.g., liking the page in Timeline)
are not included. (Total Count)
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BA
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28 Days Page consumptions
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28 Days: The number of clicks on any of your content. Clicks
generating stories are included in "Other Clicks." Stories
generated without clicks on page content (e.g., liking the page in Timeline)
are not included. (Total Count)
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BB
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Daily Negative feedback
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Daily: The number of people who have given negative feedback to
your Page. (Unique Users)
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BC
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Weekly Negative feedback
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Weekly: The number of people who have given negative feedback to
your Page. (Unique Users)
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BD
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28 Days Negative feedback
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28 Days: The number of people who have given negative feedback
to your Page. (Unique Users)
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BE
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Daily Negative Feedback from Users
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Daily: The number of times people have given negative feedback
to your Page. (Total Count)
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BF
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Weekly Negative Feedback from Users
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Weekly: The number of times people have given negative feedback
to your Page. (Total Count)
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BG
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28 Days Negative Feedback from Users
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28 Days: The number of times people have given negative feedback
to your Page. (Total Count)
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BH
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Daily Total check-ins
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Daily: Total check-ins at your Place (Total Count)
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BI
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Weekly Total check-ins
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Weekly: Total check-ins at your Place (Total Count)
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BJ
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28 Days Total check-ins
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28 Days: Total check-ins at your Place (Total Count)
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BK
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Daily Total check-ins
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Daily: Total check-ins at your Place (Unique Users)
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BL
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Weekly Total check-ins
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Weekly: Total check-ins at your Place (Unique Users)
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BM
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28 Days Total check-ins
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28 Days: Total check-ins at your Place (Unique Users)
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BN
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Daily Total check-ins using mobile devices
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Daily: Total check-ins at your Place using mobile devices (Total
Count)
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BO
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Weekly Total check-ins using mobile devices
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Weekly: Total check-ins at your Place using mobile devices
(Total Count)
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BP
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28 Days Total check-ins using mobile devices
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28 Days: Total check-ins at your Place using mobile devices
(Total Count)
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BQ
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Daily Total check-ins using mobile devices
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Daily: Total check-ins at your Place using mobile devices
(Unique Users)
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BR
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Weekly Total check-ins using mobile devices
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Weekly: Total check-ins at your Place using mobile devices
(Unique Users)
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BS
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28 Days Total check-ins using mobile devices
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28 Days: Total check-ins at your Place using mobile devices
(Unique Users)
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BT
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Daily Daily count of fans online
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Daily: The number of people who liked your Page and who were
online on the specified day. (Unique Users)
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Social media Consultant, Social Media Marketing and Strategy, Online Marketing, Social Media Specialist, Digital Marketing Specialist