Facebook Old Page Level Insight

OLD INSIGHT		OLD INSIGHT
A	Date	DATE
B	Daily People Talking About This	Daily: The number of people sharing stories about your page. These stories include liking your Page, posting to your Page's timeline, liking, commenting on or sharing one of your Page posts, answering a question you posted, responding to one of your events, mentioning your Page, tagging your Page in a photo or checking in at your location. (Unique Users)
C	Weekly People Talking About This	Weekly: The number of people sharing stories about your page. These stories include liking your Page, posting to your Page's timeline, liking, commenting on or sharing one of your Page posts, answering a question you posted, responding to one of your events, mentioning your Page, tagging your Page in a photo or checking in at your location. (Unique Users)
D	28 Days People Talking About This	28 Days: The number of people sharing stories about your page. These stories include liking your Page, posting to your Page's timeline, liking, commenting on or sharing one of your Page posts, answering a question you posted, responding to one of your events, mentioning your Page, tagging your Page in a photo or checking in at your location. (Unique Users)
E	Daily Page Stories	Daily: The number of stories created about your Page. (Total Count)
F	Weekly Page Stories	Weekly: The number of stories created about your Page. (Total Count)
G	28 Days Page Stories	28 Days: The number of stories created about your Page. (Total Count)
H	Lifetime Total Likes	Lifetime: The total number of people who have liked your Page. (Unique Users)
I	Daily New Likes	Daily: The number of new people who have liked your Page (Unique Users)
J	Daily Unlikes	Daily: The number of Unlikes of your Page (Unique Users)
K	Daily Friends of Fans	Daily: The number of people who are friends with people who liked your Page (estimated). (Unique Users)
L	Daily Page Engaged Users	Daily: The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users)
M	Weekly Page Engaged Users	Weekly: The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users)
N	28 Days Page Engaged Users	28 Days: The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users)
O	Daily Total Reach	Daily: The number of people who have seen any content associated with your Page. (Unique Users)
P	Weekly Total Reach	Weekly: The number of people who have seen any content associated with your Page. (Unique Users)
Q	28 Days Total Reach	28 Days: The number of people who have seen any content associated with your Page. (Unique Users)
R	Daily Organic Reach	Daily: The number of people who visited your Page, or saw your Page or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven't. (Unique Users)
S	Weekly Organic Reach	Weekly: The number of people who visited your Page, or saw your Page or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven't. (Unique Users)
T	28 Days Organic Reach	28 Days: The number of people who visited your Page, or saw your Page or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven't. (Unique Users)
U	Daily Paid Reach	Daily: The number of people who saw a sponsored story or ad pointing to your Page. (Unique Users)
V	Weekly Paid Reach	Weekly: The number of people who saw a sponsored story or ad pointing to your Page. (Unique Users)
W	28 Days Paid Reach	28 Days: The number of people who saw a sponsored story or ad pointing to your Page. (Unique Users)
X	Daily Viral Reach	Daily: The number of people who saw your Page or one of its posts from a story shared by a friend. These stories include liking your Page, posting to your Page's timeline, liking, commenting on or sharing one of your Page posts, answering a question you posted, responding to one of your events, mentioning your Page, tagging your Page in a photo or checking in at your location. (Unique Users)
Y	Weekly Viral Reach	Weekly: The number of people who saw your Page or one of its posts from a story shared by a friend. These stories include liking your Page, posting to your Page's timeline, liking, commenting on or sharing one of your Page posts, answering a question you posted, responding to one of your events, mentioning your Page, tagging your Page in a photo or checking in at your location. (Unique Users)
Z	28 Days Viral Reach	28 Days: The number of people who saw your Page or one of its posts from a story shared by a friend. These stories include liking your Page, posting to your Page's timeline, liking, commenting on or sharing one of your Page posts, answering a question you posted, responding to one of your events, mentioning your Page, tagging your Page in a photo or checking in at your location. (Unique Users)
AA	Daily Total Impressions	Daily: The number of impressions seen of any content associated with your Page. (Total Count)
AB	Weekly Total Impressions	Weekly: The number of impressions seen of any content associated with your Page. (Total Count)
AC	28 Days Total Impressions	28 Days: The number of impressions seen of any content associated with your Page. (Total Count)
AD	Daily Organic impressions	Daily: The number of times your posts were seen in News Feed or ticker or on visits to your Page. These impressions can be by people who have liked your Page and people who haven't. (Total Count)
AE	Weekly Organic impressions	Weekly: The number of times your posts were seen in News Feed or ticker or on visits to your Page. These impressions can be by people who have liked your Page and people who haven't. (Total Count)
AF	28 Days Organic impressions	28 Days: The number of times your posts were seen in News Feed or ticker or on visits to your Page. These impressions can be by people who have liked your Page and people who haven't. (Total Count)
AG	Daily Paid Impressions	Daily: The number of impressions of a Sponsored Story or Ad pointing to your Page. (Total Count)
AH	Weekly Paid Impressions	Weekly: The number of impressions of a Sponsored Story or Ad pointing to your Page. (Total Count)
AI	28 Days Paid Impressions	28 Days: The number of impressions of a Sponsored Story or Ad pointing to your Page. (Total Count)
AJ	Daily Viral impressions	Daily: The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. (Total Count)
AK	Weekly Viral impressions	Weekly: The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. (Total Count)
AL	28 Days Viral impressions	28 Days: The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. (Total Count)
AM	Daily Logged-in Page Views	Daily: Page Views from users logged into Facebook (Total Count)
AN	Weekly Logged-in Page Views	Weekly: Page Views from users logged into Facebook (Total Count)
AO	Daily Logged-in Page Views	Daily: Page Views from users logged into Facebook (Unique Users)
AP	Weekly Logged-in Page Views	Weekly: Page Views from users logged into Facebook (Unique Users)
AQ	Daily Reach of page posts	Daily: The number of people who saw any of your Page posts. (Unique Users)
AR	Weekly Reach of page posts	Weekly: The number of people who saw any of your Page posts. (Unique Users)
AS	28 Days Reach of page posts	28 Days: The number of people who saw any of your Page posts. (Unique Users)
AT	Daily Organic Reach of Page posts	Daily: The number of people who saw your Page posts in news feed or ticker, or on your Page's timeline. (Unique Users)
AU	Weekly Organic Reach of Page posts	Weekly: The number of people who saw your Page posts in news feed or ticker, or on your Page's timeline. (Unique Users)
AV	28 Days Organic Reach of Page posts	28 Days: The number of people who saw your Page posts in news feed or ticker, or on your Page's timeline. (Unique Users)
AW	Daily Paid Reach of Page posts	Daily: The number of people who saw your Page posts in an ad or sponsored story. (Unique Users)
AX	Weekly Paid Reach of Page posts	Weekly: The number of people who saw your Page posts in an ad or sponsored story. (Unique Users)
AY	28 Days Paid Reach of Page posts	28 Days: The number of people who saw your Page posts in an ad or sponsored story. (Unique Users)
AZ	Daily Viral Reach of page posts	Daily: The number of people who saw your Page posts through a story shared by a friend. (Unique Users)
BA	Weekly Viral Reach of page posts	Weekly: The number of people who saw your Page posts through a story shared by a friend. (Unique Users)
BB	28 Days Viral Reach of page posts	28 Days: The number of people who saw your Page posts through a story shared by a friend. (Unique Users)
BC	Daily Total Impressions of your posts	Daily: The number of impressions that came from all of your posts. (Total Count)
BD	Weekly Total Impressions of your posts	Weekly: The number of impressions that came from all of your posts. (Total Count)
BE	28 Days Total Impressions of your posts	28 Days: The number of impressions that came from all of your posts. (Total Count)
BF	Daily Organic impressions of your posts	Daily: The number of impressions of your posts in News Feed or ticker or on your Page. (Total Count)
BG	Weekly Organic impressions of your posts	Weekly: The number of impressions of your posts in News Feed or ticker or on your Page. (Total Count)
BH	28 Days Organic impressions of your posts	28 Days: The number of impressions of your posts in News Feed or ticker or on your Page. (Total Count)
BI	Daily Paid impressions of your posts	Daily: The number of impressions of your Page posts in an Ad or Sponsored Story. (Total Count)
BJ	Weekly Paid impressions of your posts	Weekly: The number of impressions of your Page posts in an Ad or Sponsored Story. (Total Count)
BK	28 Days Paid impressions of your posts	28 Days: The number of impressions of your Page posts in an Ad or Sponsored Story. (Total Count)
BL	Daily Viral impressions of your posts	Daily: The number of times users saw your posts via stories published by their friends. (Total Count)
BM	Weekly Viral impressions of your posts	Weekly: The number of times users saw your posts via stories published by their friends. (Total Count)
BN	28 Days Viral impressions of your posts	28 Days: The number of times users saw your posts via stories published by their friends. (Total Count)
BO	Daily Total Consumers	Daily: The number of people who clicked on any of your content. Clicks that create stories are included in "Other Clicks." Stories that are created without clicking on Page content (ex, liking the Page from timeline) are not included. (Unique Users)
BP	Weekly Total Consumers	Weekly: The number of people who clicked on any of your content. Clicks that create stories are included in "Other Clicks." Stories that are created without clicking on Page content (ex, liking the Page from timeline) are not included. (Unique Users)
BQ	28 Days Total Consumers	28 Days: The number of people who clicked on any of your content. Clicks that create stories are included in "Other Clicks." Stories that are created without clicking on Page content (ex, liking the Page from timeline) are not included. (Unique Users)
BR	Daily Page consumptions	Daily: The number of clicks on any of your content. Clicks generating stories are included in "Other Clicks." Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total Count)
BS	Weekly Page consumptions	Weekly: The number of clicks on any of your content. Clicks generating stories are included in "Other Clicks." Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total Count)
BT	28 Days Page consumptions	28 Days: The number of clicks on any of your content. Clicks generating stories are included in "Other Clicks." Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total Count)
BU	Daily Negative feedback	Daily: The number of people who have given negative feedback to your Page. (Unique Users)
BV	Weekly Negative feedback	Weekly: The number of people who have given negative feedback to your Page. (Unique Users)
BW	28 Days Negative feedback	28 Days: The number of people who have given negative feedback to your Page. (Unique Users)
BX	Daily Negative Feedback from Users	Daily: The number of times people have given negative feedback to your Page. (Total Count)
BY	Weekly Negative Feedback from Users	Weekly: The number of times people have given negative feedback to your Page. (Total Count)
BZ	28 Days Negative Feedback from Users	28 Days: The number of times people have given negative feedback to your Page. (Total Count)
CA	Daily Total check-ins	Daily: Total check-ins at your Place (Total Count)
CB	Weekly Total check-ins	Weekly: Total check-ins at your Place (Total Count)
CC	28 Days Total check-ins	28 Days: Total check-ins at your Place (Total Count)
CD	Daily Total check-ins	Daily: Total check-ins at your Place (Unique Users)
CE	Weekly Total check-ins	Weekly: Total check-ins at your Place (Unique Users)
CF	28 Days Total check-ins	28 Days: Total check-ins at your Place (Unique Users)
CG	Daily Total check-ins using mobile devices	Daily: Total check-ins at your Place using mobile devices (Total Count)
CH	Weekly Total check-ins using mobile devices	Weekly: Total check-ins at your Place using mobile devices (Total Count)
CI	28 Days Total check-ins using mobile devices	28 Days: Total check-ins at your Place using mobile devices (Total Count)
CJ	Daily Total check-ins using mobile devices	Daily: Total check-ins at your Place using mobile devices (Unique Users)
CK	Weekly Total check-ins using mobile devices	Weekly: Total check-ins at your Place using mobile devices (Unique Users)
CL	28 Days Total check-ins using mobile devices	28 Days: Total check-ins at your Place using mobile devices (Unique Users)