Every company using social media for business and popularity If not they want to use social media for branding and business. Almost 90% of companies hiring social media expert. You can easily find there requirement on job board. You can see something these kind of requirement "social media marketing manager - experience- 10-12 years" "social Media expert with 6-10 yrs of experience"
A question rise in my mind because companies looking for 10 to 12 year experience expert "Is social media marketing is 10-12 year old?" and my answer is no social media marketing is not that much old. As i started using social media site in 2007, lots of geeks don't know about Facebook and Twitter in city like Bangalore, Mumbai and Delhi. In same year in 2007 we started using social media for branding, marketing and business development. Before 2007 I also don't know about Facebook and Twitter. But we used Orkut for social networking not for marketing.
So I think people started using social media sites for branding, marketing and business development in 2007-2008. Here some facts about social media sites, when which site is launched:-
Friendster was Launched March 22, 2002.
LinkedIn was launched on May 5, 2003.
Hi5 was Launched in June 21, 2003.
Myspace was launched in August 2003.
Orkut was launched on January 22, 2004 by Google.
YouTube was Launched in February 14, 2005.
Bebo was launched in July 2005.
Twitter full version was introduced publicly on July 15, 2006.
Facebook was opened on September 26, 2006, to everyone of age 13 and older.
Pinterest was launched in March 2010
Google+ was launched in June 28, 2011
Few others sites people using for branding, marketing and business development like- Digg, Delicious, StumbleUpon, Reddit, Technorati. But these are not social networking sites, these are social bookmarking site.
Next time if you find 10-12 years social media marketing experienced job post on job board consider them like geeky jokes. And if you have +5 year social media marketing experience then you can apply for that job.